New look, same trusted advice.

Our new brand signals a pivotal transition point in our 40-year history. It’s a celebration of growth and the relationships we’ve built along the way.

Over the years we’ve grown and acquired strong financial services firms, and the time has come to update our brand identity to more accurately reflect who we are and how we will continue to serve you in the future.

We feel privileged to have the opportunity to serve good people every day and give back to our community in many ways. Thank you for putting your trust in us over the last number of years. We look forward to continuing to work with you under our new brand, RIVR Financial.

Our History


Klassen Financial is Founded in Steinbach.


Paul Reimer joins Klassen Financial.


Paul acquires Klassen Financial, refreshes brand.
Business moves to new location at 333 Reimer.


Klassen Financial acquires Steinbach Financial.


RIVR Financial brand launched.

Who We Serve

Group Benefits

Helping achieve your financial goals through financial advice.

Business Owners

Strategies to help increase your personal cash flow, keep key employees and protect your business.


We provide strategies to help families to accumulate and protect your wealth.

Latest News

Estate Freeze

In 2015, CIBC conducted a poll to see how many Canadian business owners had a business transition plan. Almost half of them didn't have one.No business owner likes to think about handing over their business they've...

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Federal Budget 2021 Highlights

On April 19, 2021, the Federal Government released their 2021 budget. We have broken down the highlights of the financial measures in this budget into three different sections:Business OwnersPersonal Tax...

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