New look, same trusted advice.

Our new brand signals a pivotal transition point in our 40-year history. It’s a celebration of growth and the relationships we’ve built along the way.

Over the years we’ve grown and acquired strong financial services firms, and the time has come to update our brand identity to more accurately reflect who we are and how we will continue to serve you in the future.

We feel privileged to have the opportunity to serve good people every day and give back to our community in many ways. Thank you for putting your trust in us over the last number of years. We look forward to continuing to work with you under our new brand, RIVR Financial.

Our History


Klassen Financial is Founded in Steinbach.


Paul Reimer joins Klassen Financial.


Paul acquires Klassen Financial, refreshes brand.
Business moves to new location at 333 Reimer.


Klassen Financial acquires Steinbach Financial.


RIVR Financial brand launched.

Who We Serve

Group Benefits

Helping achieve your financial goals through financial advice.

Business Owners

Strategies to help increase your personal cash flow, keep key employees and protect your business.


We provide strategies to help families to accumulate and protect your wealth.

Latest News

2022 Financial Calendar

2022 Financial CalendarWelcome to our 2022 financial calendar! This "at a glance" document lists important dates, including when government benefits are distributed and tax filing deadlines. Be sure to bookmark this or...

read more

2021 Personal Year-End Tax Tips

The end of 2021 is quickly approaching – which means it is time to get your finances in order, so you are ready when it comes time to file your taxes. In this article, we cover four types of 2021 personal tax tips:...

read more

2021 Year-End Tax Tips for Business Owners

2021 Year-End Tax Tips for Business OwnersNow that we’re approaching the end of the year, it’s time to review your business finances. We’ve highlighted the most critical tax-planning tips you need to know as a business...

read more